Volkswagen and advertising agency AlmapBBDO from Argentina have released a new campaign lately.
The two videos promote Volkswagen’s Side Assist technology, which enables drivers to notice a vehicle coming from the blind spot. The creatives have moved the action from the road to the house surroundings and compared what an impact an unpleasant surprise like a vehicle in your blind spot does.
Watch the videos and tell us what do you think about the campaign.